The Tipping Point Again a great job comes to us from the great author of The New Yorker, number one sales in the New York Times, a bestseller. It is a kind of butterfly effect, where a small change or incident can provoke great consequences. Although some time has passed since its publication, it continues to enjoy a good number of sales and is in the top of the top. At present there are a handful of ideologies and products that has a lot of demand and that mark a line between the thoughts of the people, they prevail and in a subtle way they put their style ahead and mark trends. Gladwell performs a thorough analysis of how we become dependent on these people who are responsible for producing and creating new ideas and products, as well as the way they get to us say distribution. All this through children's programs, television series, and of course advertising. All with the sole purpose of clarifying the whole media process of the assimilation of ideas. Free Audiobook Guide - The Tipping Point. Malcolm Gladwell ventures into a new conception of ideas and how they emerge and spread to a large extent globalization, this is a very effective way to understand how they work and changes occur in our daily lives, ideas must To be treated as a virus, from the analytical point of view, in order to understand why a new book, a movie, the increase in sales of an article is successful. Etc. There is a moment, a point in the course of life of anything that goes from being a simple concept and is transformed into a new universal tendency, can be anything, idea or concept and has great meaning in all of us, this moment Can be compared to a spark that starts a big fire how is this happening? Gladwell compares it to an epidemic of which we are more vulnerable than ever because of the ease and speed with which it spreads in our day.
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